- 6,000 vehicles tested, over 1,000 claims certified
- Hundreds of models launched (and even a few brands)
- Over 10 millions drives in 15 countries on three continents
- Inspiration and training to over 100,000 dealers and employees
Consumer marketing initiatives accelerate the purchase funnel, and build advocates through highly engaging product interactions.
*NUMBERS BASED ON AVERAGE RESULTS OF 2010 PROGRAMS VS. ALL PROGRAMS (UPDATED JULY 2011)
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